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Best Deals & Download PDF eBook The Yellow Pages Are Dead - Marketing Your Veterinary Practice in the Digital Age by David Nicol

The Yellow Pages Are Dead - Marketing Your Veterinary Practice in the Digital Age by David Nicol

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Book review

The Internet has burst into life. It’s been around for a while now, but it’s only in the past five years that things have really changed dramatically.

What’s made the difference? Two things. Firstly, we’re way past a point where the web was just a geeky thing for spotty tech-heads. The Internet is everywhere and we’ve passed a critical mass of people using it. Significantly a growing number of people are using it on smart phones, which means that they are almost constantly connected to the web.

Secondly (and this is the game-changer) social media has allowed all these Internet users to band together into huge online communities.

In 1994 it was almost impossible to meet/communicate with someone else online, unless you had his or her email address. Now you just hop onto your favorite social-media site and hook up with one of the millions of other users out there.

It’s this connectedness that businesses should be excited about – or terrified of. Never before has the consumer had so much power (remember the old adage about a customer who has a bad experience telling nine of their friends? Well, that’s changed for starters.) But on the reverse side, never before have businesses had such an amazing way to reach so many customers for so small a financial outlay.

For once this is a trend and tool that is not beyond the reach of veterinary practices. In fact, such is the trust and interest in what we do, I can think of few other businesses which are in such a good position to take advantage of it.

Many vet practices have already set up their Facebook accounts or twitter pages. Few, however, have joined the dots to really take advantage of the opportunity.

This book will teach you what you need to do to harness the power of the web effectively to grow your business. And, as we’re currently in the midst of a global recession/depression, such knowledge can’t come quickly enough.


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